INSTITUCIÓN FUTURO, October 18 – The esteemed Institución Futuro became a hub of visionary thought and futuristic discourse when it hosted a thought-provoking colloquium led by Francisco Ortigosa, the dynamic CEO of Ubiquity. The event, themed "Generative AI: A Vision for Technological and Social Development," transformed into a vibrant forum for exchanging ideas. It drew an eclectic mix of participants from various backgrounds, all eager to delve into the societal implications of artificial intelligence (AI). This gathering was a testament to the institution’s commitment to fostering progressive conversations on technological advancements.
Francisco Ortigosa, in his keynote presentation "Unleashing the Power of Generative AI for SMEs," took the audience on an enlightening journey into the realm of generative AI. He highlighted its potential to redefine the business world for small and medium-sized enterprises (SMEs). By showcasing practical examples, Ortigosa not only demystified AI but also showcased its practical applicability. His talk provided the attendees with valuable insights and strategies, empowering them to leverage this innovative technology effectively.
The crux of Ortigosa's address was an in-depth look at the essence of generative AI. He traced the technology's development from its nascent stages to its current advanced form. Ortigosa highlighted the significant milestones and breakthroughs in the field, emphasizing how generative AI has evolved into a powerful tool with broad applications across diverse sectors.
A key focus of the discussion was the cognitive attention mechanism, a foundational element of generative AI. Ortigosa explained how this mechanism functions and its significance in generating outstanding outcomes. His explanation shed light on the inner workings of AI systems and their ability to mimic human cognitive processes, thereby enhancing their effectiveness and adaptability.
Ortigosa then turned the spotlight on specific AI tools, including ChatGPT 3.5, GPT-4, Bard, and Claude. He compared and contrasted these tools, providing insights into how SMEs could harness their potential. A critical part of this discussion was the need for customization of these tools to align with distinct business needs. Ortigosa also highlighted the limitations of current GPT-based models for business applications, stressing the importance of specialized knowledge and the need for up-to-date models. He proudly introduced Ubiquity's innovative approach in training personalized Language Learning Models (LLMs) tailored for businesses.
Another significant aspect of Ortigosa’s presentation was the application of AI in marketing, particularly focusing on ChatGPT. He provided compelling examples demonstrating how SMEs could use AI for content generation. This segment of the talk emphasized the effectiveness and efficiency of AI in crafting marketing strategies, showcasing how AI can be a game-changer in this domain.
The colloquium also tackled one of the major challenges in AI applications: prompt engineering. Ortigosa discussed the intricacies involved in engineering prompts and shared best practices to achieve optimal results in AI applications. He addressed the issue of prompt drift and offered solutions to maintain the reliability and accuracy of AI systems.
Ortigosa concluded his presentation by exploring the expansive potential of generative AI in creating new market opportunities. He discussed how AI could aid in the development of innovative products and enhance existing services in the SME sector. His insights painted a picture of a future where AI is not just a tool but a catalyst for growth and innovation.
The event at Institución Futuro marked a significant milestone in the ongoing dialogue about AI and its societal impact. Ortigosa’s presentation not only enlightened the audience but also spurred a wave of enthusiasm for embracing AI in various aspects of life and business. As the attendees dispersed, there was a palpable sense of inspiration, hinting at the beginning of a new era of AI integration in daily life and business practices.
