PAMPLONA, October 19 – The University of Navarra, situated in the historic city of Pamplona, Spain, has long been a beacon of educational excellence and innovation. On October 19th, this esteemed institution welcomed Francisco Ortigosa, the visionary CEO of Ubiquity, to deliver a groundbreaking presentation on the role of generative artificial intelligence (AI) in education and small and medium-sized enterprises (SMEs).
The University of Navarra is an institution committed to academic excellence, research, and innovation. It offers a wide range of academic programs including degrees, master's degrees, and PhDs across its four campuses. The university is recognized for its international outlook and has achieved notable rankings in various academic areas. It also emphasizes the impact of its teaching, research, and knowledge transfer activities. The University of Navarra is dedicated to being at the service of people, as reflected in its Strategy 2025 plan, which focuses on the continuous improvement of its educational and research capabilities.
Ortigosa's address, titled "Unleashing the Power of Generative AI for SMEs," wasn't just an ordinary lecture. It was a powerful call to action, urging educators and students to reimagine the future of learning through the lens of AI. He delved into the transformative potential of AI in education, painting a picture of a future where personalized learning and research are driven by intelligent algorithms tailored to individual needs and abilities.
His talk resonated deeply with the audience, a diverse mix of undergraduates, postgraduates, and faculty members. They were particularly captivated by Ortigosa's practical examples showcasing how AI has been successfully integrated into business and creative processes at Ubiquity, leading to groundbreaking solutions and growth.
Ortigosa highlighted the importance of generative AI in preparing students for a technology-driven global job market. He stressed that equipping students with AI-centric skills is crucial for them to become leaders in the AI revolution. This message aligned perfectly with the University of Navarra's mission to blend academic rigor with technological prowess.
The CEO's speech also provided a deep dive into the world of generative AI, its origins, and evolution. He explained the fundamental mechanisms, such as the cognitive attention mechanism, which underpins generative AI, enabling it to produce remarkable results. Ortigosa elaborated on the differences and potential benefits of AI tools like ChatGPT 3.5, GPT-4, Bard, and Claude for SMEs, emphasizing the need for personalized training of Language Learning Models (LLMs) to suit specific business needs.
A significant focus of the talk was on the current inadequacy of GPT-based models for business applications due to their outdated nature and lack of specialized knowledge. Ortigosa presented Ubiquity's approach to custom-training LLMs for businesses, ensuring they remain relevant and effective.
Moreover, Ortigosa explored the use of ChatGPT in marketing for SMEs, providing practical examples of AI-driven content generation. He discussed the challenges and best practices in prompt engineering to prevent prompt drift, ensuring optimal results in generative AI applications.
The lecture concluded with a look at how generative AI is creating new market opportunities, aiding in the development of new products, and enhancing existing services within the SME sector. This part of the talk was especially enlightening, offering a glimpse into the myriad ways AI can revolutionize various industries.
The Q&A session that followed was a testament to the engagement and enthusiasm of the attendees. Questions ranged from the ethical implications of AI to its potential in bridging educational divides. The lively discussion continued well beyond the lecture hall, underscoring the impact of Ortigosa's insights.
This event marked a significant milestone for the University of Navarra, as it seeks to lead an AI-informed renaissance in education. Francisco Ortigosa's visit was more than just a lecture; it was a catalyst for change, inspiring a new generation of scholars and educators to embrace the vast possibilities of AI.
