UNIVERSIDAD DE NAVARRA,, MASTER’S PROGRAM MADRID, October 27 – The Madrid campus of the prestigious University of Navarra recently became a hub of forward-thinking and innovation, thanks to a landmark conference led by Francisco Ortigosa, the CEO of Ubiquity. His presentation, titled "Integrating Generative AI into Professional Sectors," was not just an ordinary lecture but a transformative experience for the postgraduate students of the university. These students, enrolled in a variety of master's programs and poised to face the challenges of professional life, found Ortigosa's insights particularly relevant and enlightening. The conference, resonating with the university's commitment to providing cutting-edge knowledge, sparked a significant wave of enthusiasm among the students.
The University of Navarra offers a diverse range of Master's programs across various fields such as Architecture, Science, Communication, Law, Economics and Business, Education and Psychology, Pharmacy and Nutrition, Humanities and Social Sciences, and Engineering. These programs are designed to provide students with advanced knowledge and skills in their chosen area of study. The Master's programs at the University of Navarra are characterized by their commitment to delivering cutting-edge knowledge and fostering innovation. They are tailored to equip students with the expertise needed to face the challenges of professional life in a rapidly evolving world.
Ortigosa's presentation, "Unleashing the Power of Generative AI for SMEs," offered a deep dive into the world of generative AI. He began by exploring the concept of generative AI, tracing its origins and evolution to present day. This historical perspective provided the students with a comprehensive understanding of the technology, highlighting its significant applications and achievements. It was an eye-opener for many, revealing how far AI has come and the potential it holds for the future.
The CEO then delved into the mechanism of cognitive attention, a cornerstone of generative AI. His detailed explanation of how this mechanism functions to create astounding results was particularly intriguing. This portion of the talk was crucial in helping the students grasp the complexities of AI and how it mimics human cognitive processes to produce highly accurate and contextually relevant outcomes.
One of the most engaging parts of the presentation was the analysis of various AI tools such as ChatGPT 3.5, GPT-4, Bard, and Claude. Ortigosa highlighted the differences between these tools and discussed how they could be maximized for benefit in SMEs. He addressed the need for customization of these tools to fit specific business needs and pointed out the inadequacies of current GPT-based models for business applications. In doing so, he shed light on Ubiquity's approach to personalizing Language Learning Models (LLMs) for specific business contexts, emphasizing the need for up-to-date and specialized models.
Furthermore, Ortigosa explored the application of AI in marketing, particularly focusing on the benefits of using tools like ChatGPT for content generation. He illustrated this with practical examples, demonstrating how SMEs could revolutionize their marketing strategies using AI. This segment was not only informative but also served as an inspiration for the students, showcasing the practical applications of AI in real-world scenarios.
The challenges associated with prompt engineering and prompt drift in AI applications were also addressed. Ortigosa shared insights into the best practices for prompt engineering, emphasizing the importance of crafting precise prompts to ensure optimal outcomes. This discussion was particularly relevant for the students, many of whom were keen on understanding the technical aspects of AI implementation.
The conference concluded with a forward-looking perspective, where Ortigosa discussed how generative AI could open new opportunities in the market. He talked about the potential of AI in developing new products and enhancing existing services, especially in the SME sector. This exploration of AI's potential in driving innovation and growth was particularly motivating for the students, many of whom were looking to integrate AI into their future professional endeavors.
Ortigosa's presence at the Universidad de Navarra affirmed the university's dedication to equipping its students with the latest knowledge and skills for their future careers. His insights on generative AI not only educated the students but also inspired them to consider the applications of AI in their respective fields, marking a significant step in shaping the next generation of professionals.
