NAVARRA CHAMBER OF COMMERCE, October 17 – At the esteemed Navarra Chamber of Commerce, Francisco Ortigosa, CEO of Ubiquity, delivered a groundbreaking presentation titled "Unleashing the Power of Generative Artificial Intelligence for SMEs." This event marked a significant moment for local entrepreneurs, as Ortigosa demonstrated how small and medium-sized enterprises (SMEs) could leverage generative AI to foster innovation and gain a competitive edge in their respective markets.
The Navarra Chamber of Commerce is a public law corporation dedicated to representing, defending, and promoting the general interests of commerce, industry, and services in Navarra. It plays a social role in contributing to the economic development of the region. This commitment is evident in its various initiatives and activities aimed at supporting local businesses and fostering a sustainable and competitive business environment.
The conference served as an immersive journey into the realm of generative AI, shedding light on its transformative potential for the business landscape of SMEs. Ortigosa presented practical examples that illustrated real-world applicability, offering attendees valuable insights and strategies to maximize the benefits of this cutting-edge technology.
Key topics covered in the presentation included:
- The Essence of Generative AI: Ortigosa delved into the history and evolution of generative AI, highlighting its significant applications and achievements. He emphasized how this technology has grown from its early stages to its current advanced state.
- Cognitive Attention Mechanism: The lecture explored the cognitive attention mechanism, the cornerstone of generative AI, explaining its functionality in creating remarkable outcomes.
- Comparative Analysis of AI Tools: The CEO analyzed the differences between tools like ChatGPT 3.5, GPT-4, Bard, and Claude. He discussed how SMEs could harness these tools' potential and customize them to meet specific business needs. Ortigosa pointed out the limitations of current GPT-based models for businesses, emphasizing the need for specialized knowledge and up-to-date models.
- ChatGPT in Marketing: He explored the benefits of using ChatGPT for content generation in marketing, providing practical examples to illustrate its effectiveness.
- Prompt Engineering and Its Challenges: Ortigosa addressed the challenges in prompt engineering, discussing best practices to ensure optimal results in generative AI applications. He stressed the importance of avoiding prompt drift to maintain the efficacy of these technologies.
- Innovation and AI in Market Opportunities: The conference concluded with an exploration of how generative AI can open new market opportunities, drive new product development, and enhance existing services in the SME sector.
Ortigosa's presentation at the Navarra Chamber of Commerce was not just an educational seminar; it was a clarion call to local businesses to embrace AI for growth and sustainability. The response from the audience was overwhelmingly positive, with many expressing a newfound appreciation for AI's role in business development. This event underscored the Chamber's mission to champion technological advancement and innovation within the local economy, positioning SMEs at the forefront of the AI revolution.
